It’s 40 days before Christmas, and the nights are getting longer and colder here in the Philippines. The Starbucks Planner 2011 was introduced about two weeks ago at the Starbucks Christmas Cheers Party with the theme Stories are Gifts, Share,” held at 6750 in Makati City.

As the 8th of the Limited Edition Starbucks Coffee Planner in the Philippines, it was an instant hit as the customers started to fill their cards with stickers to avail of the free Starbucks Coffee Planner 2011 soon.

Cool Clean Stainless Steel

This Year’s Theme

This year, they are available in three (3) cover variants with each cover representing elements found in Starbucks stores; from Maroon Velvet Fabric, Cool Clean Stainless Steel and Stained Dark Wood Panels.

What’s Inside

Every month features a Philippine Starbucks store for their uniqueness and relevance to their community. The 14-month planner which extends from December 2010 to January 2012 highlights fourteen (14) Starbucks stores, giving customers a further feel of Starbucks as their third place.

How To Get One

Starbucks customers can get the Starbucks Christmas traditions planner promo card at the beginning of the Starbucks Christmas last November 3. One sticker will be given for each Starbucks beverage purchased. It only takes seventeen (17) stickers to bring home the coolest Starbucks planner ever. Customers need to accumulate nine (9) stickers from the Christmas beverage returning favorites; Peppermint Mocha, Praline Mocha and Toffee Nut Latte plus eight (8) stickers for core handcrafted beverages. Purchase of the Starbucks VIA Ready Brew 3-pack booklet can also earn customers one (1) sticker while the Starbucks VIA Ready Brew box of 12 will earn customers two (3) stickers.

Maroon Velvet Fabric

Moreover, every redemption comes with a donation to SparkHope – Starbucks flagship program for early childhood care and development in partnership with UNICEF.

Hovw To Get One from NomNom Club

It’s easy! You have two chances of winning by joining either the “Share Your Christmas Story Write-Up Contest” or the “Share Your Christmas Photo”.

Stained Dark Wood Panels

Share Your Christmas Story Write-Up Contest Mechanics (For the Writer In You)

1. Write and share a story in your blog with the theme of “Sharing this Christmas Season”
   — Your story should be within the length of 150 words to 350 words only.
   — Either in the first or last paragraph, your story should mention the set of words “pinoy food recipes” which links to  “http://NomNomClub.com”.
2. Post about this contest in your Facebook wall with
   — A link of this blogpost ( http://nomnomclub.com/others/2010/starbucks-planner-2011-contest-win/)  and
   —  A tag of ‘@NomNom Club‘ Facebook Fanpage. Type “@” so your wall post will appear on NomNomClub FB page ( http://www.facebook.com/NomNomClub ).
   —  Make sure your FB share setting is for “Everyone“
3. One entry per person only.
4. Post the link of your blogpost on the comment section below.
5. Criteria
   * Creativity of Story – 25%
   * Awesomeness / Impact – 20%
   * Originality – 20%
   * Relevance to  Theme – 20%
   * Grammar and Technicalities – 15%

Share Your Christmas Photo Mechanics (for the social media celebrity in you) 🙂

1. Post any of your Christmas photo at Share Your Christmas Photo with NomNomClub.com (NomNom Club album) in Facebook.
2. Post about this contest in your Facebook wall with
   — a link of this blog post ( http://nomnomclub.com/others/2010/starbucks-planner-2011-contest-win/ )  and
   — Make sure your FB share setting is for “Everyone“
3. Photo should be captioned with “Two Starbucks Planner 2011 Contest – Join & Win! Click http://nomnomclub.com/others/2010/starbucks-planner-2011-contest-win/” Check this example.
4. The FB Photo entry with the most number of comments by December 15, 2010 wins.
5. One entry per person only. Fictitious FB accounts will be disqualified.
6. This last one is not required, but if you do this, you get an automatic +5 comment points: participants should place a relevant comment  in this article – http://DigitalManila.blogspot.com/2010/11/samsung-nf-sf-qx-notebook-series.html. Place the link of your comment (of the Digital Manila article ) as the first comment of your photo entry in FB. To get the URL link of your Digital Manila comment, simply click on the ‘time link‘ beside your name.

How to get the URL link of your Digital Manila comment

Other Notes:

• Contest Duration will start November 15 and end December 15, 2010. Winners will be announced December 19, 2010 in this blog as a blogpost.
• Winners in both contests can choose which of the three Starbucks Planner variants they want from the Maroon Velvet Fabric,  Cool Clean Stainless Steel, and Stained Stained Dark Wood Panels.
• Prizes will be couriered to anywhere in the Philippines with a valid address.
• Participants can join both contests and win independently.
• Winners will be contacted in their blog (for the story contest) and sent a personal message in their FB account (for the photo contest) and have until Dec 31, 2010 to acknowledge and respond. Otherwise, the prize will be given to the winning entry next in line.

Starbucks Planner 2011

Get ahead of the game and start joining now! Get the chance to win one, or two, Starbucks Planner 2011! Have a NomNom Starbucks Christmas!

The Philippines will join Japan as the second country in Asia to offer Starbucks VIA® Ready Brew starting September 15, 2010.  Starbucks Japan launched Starbucks VIA last April and has sold more than 10 million sticks since then.

So What Is Starbucks VIA Ready Brew?

Is it just another instant coffee, perhaps a little more classier?

Starbucks VIA Ready Brew - Columbia Variety

Starbucks VIA Ready Brew is said to be made from high-quality 100% natural roasted arabica beans in instant and microground form.

Since it is yet to be available, we can only guess the actual taste. But based on the description, Starbucks VIA Ready Brew sets a high expectation of the product being made with “100 percent natural roasted arabica coffee.” We know for a fact that arabica coffee holds much flavor than most other specie of coffee beans.

The Starbucks VIA Ready Brew varieties that will be available in all Starbucks Philippines coffee shops are Colombia, Italian Roast and Decaffeinated Italian Roast.

“Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love… We microgrind the coffee in a way that preserves all of their essential oils and flavor.” – starbucks.com

How To Prepare Your Starbucks Instant Coffee (Photo from Starbucks.com)

On Market Opportunities

Starbucks VIA Ready Brew - Italian Roast Variety

Starbucks (NASDAQ: SBUX) announced that the Philippines will be the fourth market to offer Starbucks VIA® Ready Brew.

“We know there is a significant opportunity in the Philippines marketplace for Starbucks VIA® Ready Brew since nearly 100 percent of retail coffee sales come from instant coffee*,” said Howard Schultz, chairman, president and ceo, Starbucks Coffee Company.  “We know rapid innovation for Starbucks VIA® and creating opportunities to further increase awareness and trial of Starbucks VIA® broadens our overall customer base both in the U.S. and in international markets.”

Just like a fresh-brewed cup of Starbucks® coffee, Starbucks VIA® is made with a proprietary, U.S. patent-pending technology to preserve the coffee’s flavor. We can expect more varieties in the future as Starbucks pursue innovation around the Starbucks VIA® platform.

Judgement

Surely, Starbucks Coffee fans and patrons in the Philippines will flock Starbucks coffee stores on September 15 in anticipation of the arrival of Starbucks VIA Ready Brew. What do you think? Will Colombia, Italian Roast or the Decaffeinated Italian Roast variety capture the Filipino Starbucks lover’s taste? 🙂