He’s back home. Coco Martin, although busy taping for his latest and upcoming teleserye at ABS-CBN called “Juan Dela Cruz“, found his way back to a family where he was once a part of – Max’s Restaurant.

Max’s Restaurant Presscon with “Juan Dela Cruz”

Not known to many, Coco Martin once served Max’s Fried Chicken dishes to customers in one of Max’s Restaurant branches, specifically at SM Fairview, back in 2001.

Even before his big break in showbiz, he has been getting cameo roles and modeling stints. While still making ends meet, it all started when he was offered to audition in ABS-CBN with Johnny Manahan through a talent-scout whom he met at Max’s Restaurant. 12 years after, he now serves as the celebrity endorser of the well-loved brand – Max’s Restaurant.

Philippine Celebrity Coco Martin

Since late last year, you would have seen several ‘Coco Martin‘ standees in all Max’s Restaurant branches.

Coco accepting Max’s memorabillas

In a recent press con, it was asked what happens to Piolo Pascual then? After 7 years of being Max’s main celebrity endorser, Piolo remains to be part of the Max’s family. As a Max’s officer mentioned, their endorsers don’t just come and go after a contract, they just “grow their family.” Celebrating their 70th year in two years, who knows, a reunion among Max’s celebrity endorsers might even be possible.

Start of Something New

This is only the start. You might have seen his introductory Max’s TV commercial back in November 2012. This will be followed by a series, the first of which will come out by the end of February or early March of this year. The series focuses on Coco’s relationship with the brand slowly unfolding the ‘connection.’

“Pag dumating ang pinaka-love mo, ang sarap!“, exclaims Coco Martin.

Max’s Chicken – Coco Martin Ad

But more than the ‘yummy‘ smile girls giggle over, you would see through Coco’s words and actions. You can see his sincerity and support for the brand that he knows very well by heart and you will feel his humble spirit in joining back a family he once was with  that is Max’s.

Max's Fried Chicken P299

Max’s Restaurant, the brand that has given you the ‘sarap-to-the-bones‘ fried chicken, is offering their biggest chicken takeout promo so far!

Starting today, February 20, 2012, customers can bring home their favorite regular Max’s Fried Chicken for a good take-out deal of PhP299, down from the original P375 price.

“Filipinos have an endearing habit of ‘taking out’ food after they dine at their favorite restaurant. It’s part of our generous and inherent family-oriented nature,” says Bobby Simborio, Corporate Communications Officer for Max’s Group of Companies. “With Max’s Chicken Take-out Promo, we want our customers to bring home the most scrumptious surprise to their families – Max’s “sarap-to-the-bones” Fried Chicken,” Simborio added.

Max's Chicken Take Out Promo

Max’s Restaurant “Chicken Take Out Treat P299” will be available in all 123 branches nationwide from February 20 up to March 31, 2012 only.

Yes, it’s back! Max’s Restaurant Chicken All You Can will again fulfill its clients’ long-time wish to have the unlimited Chicken Offering “Chicken All You Can” promo again in all of its Max’s restaurant branches nationwide.

Max's Fried Chicken

Duration

Starting June 10, 2011, an unlimited home-cooked style Max’s fried chicken will be served from 6:00 pm to 10:00 pm daily until July 10, 2011.

Max’s Chicken lovers should work up their biggest appetite starting today.

Package and Price

Packaged with a glass of Pepsi soda this time, Max’s Restaurant customers can bite into their favorite Max’s fried chicken for P199. You can also upgrade to a bottomless drink for an additional P28.

More to Expect

As part of drumming up its marketing, diners can also watch out for a performance by Max’s employees every 6:00 pm daily to signal the start of the promo.

Max's Chicken All You Can

Bonus Coupons

Max’s is also giving away free P 20 money coupons for every P200 spent during the Chicken-All-You-Can promotion. A maximum of three accumulated coupons per transaction may be used to “purchase” any Max’s products within a year after issuance. You can use this coupons after July 10, 2011.

First Dibs

Food bloggers were invited last night in the Max’s Restaurant Chicken All You Can launch. I was able to consume 4 quarter chicken, or basically a whole chicken. Gulp, that’s out little secret, ok. Here’s the proof from my three other tablemates. 😛

Max's Restaurant Chicken All You Can bone leftovers

Check out more details at their website http://www.maxschicken.com/ and Facebook page http://www.facebook.com/maxsrestaurant .

Currently holding the record for the biggest eat-all-you-can promotion ever launched by a single fast-casual dining restaurant in the Philippines, you can expect a beeline at all Max’s Restaurant for this Max’s Chicken All You Can promo this coming Friday.