After years of waiting, Krispy Kreme lovers from the south of Metro Manila do not have to travel north just to get their fix of Krispy Kreme original glazed doughnuts and coffee. They now have their own located near the Bridgeway of Filinvest Festival Mall in Alabang (south of Metro Manila).
NomNom Club was invited for its grand launch last September 2, 2011, a day before its public store opening.
The night started with good food and good friends just right outside the store. With minimal lights pending the scheduled launch, a short program led by host Patty Laurel brightened up the night.
After a brief speech, Krispy Kreme executives pressed the symbolic green button altogether to signal the grand opening of its 24th branch in the Philippines. This triggered the opening of the lights, the store, and the Krispy Kreme HotLight!
Guests were also given half-dozen original glazed doughnuts to enjoy or take home.
“Krispy Kreme is a brand that Filipinos love…we are very happy to finally open our first store in the South with the intent of sharing the delectable Krispy Kreme experience across the nation,“says Mark Gamboa, Krispy Kreme Philippines Marketing Manager.
New Concept Store
More than just being the first branch south of Manila, Krispy Kreme Filinvest Alabang is also the first in the world to incorporate the new Krispy Kreme store design moving forward.
A Krispy Kreme loyal customer would notice that the “Krispy Kreme” logo can now be found along the ceiling of the counter.
The Krispy Kreme Festival Mall Alabang branch also creates the doughnuts instore and has an alfreso dining area that is common among malls in this area.
Cebu Next, Then Davao
Krispy Kreme is further expanding with the next one in Cebu. Well, actually, not one, but two! Also in the queue for provincial branches is Davao.
Back to Metro Manila, they do have plans to open another branch in Alabang. They are just waiting for the right and perfect spot.