Happy 70th Birthday Max’s Restaurant!

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Happy 70th Birthday Max’s Restaurant!

Our family has been eating at Max’s Restaurant since I can remember. They were gatherings that went beyond just a decent meal, they were family bonding moments shared over good food, conversations, and laughters that were cherished through the years.

Similarly for the rest of the country, Max’s Restaurant and its famous Max’s Fried Chicken has been cherished for 70 years now.

Part of the Filipino pride, Max’s Chicken is nowhere near ordinary. Max’s fried chicken is a dish made through a recipe that has passed through careful hands across generations beyond the secret seasonings and undiscovered cooking techniques.

Our goal is to ensure we replicate this Sarap-to-the-Bones chicken experience in each restaurant,Director and Chief Marketing Officer of Max’s Group Inc., Jim Fuentebella shares.

Max's Restaurant

1959, The Gimenez and Sanvictores clan in a reunion with the five founding members.

Max’s Restaurant History

Typical of the Filipino hospitality, the restaurant’s founder Maximo Gimenez frequently welcomed American soldiers into his home for hearty meals in 1945, after World War II. The soldiers enjoyed themselves so much and so often that they began to insist on paying, and eventually convinced Maximo to open a cafe.

His niece Ruby was the secret ingredient to the cafe’s success, as it was her recipes that were used in cooking the fare that later became famous. And needless to say, it was the chicken that became a favorite among the GIs, despite how different it was from the fried chicken they were accustomed to eating in the United States. What Ruby had to offer was clearly something genuine.

Max's History

This 1945 photo of the original branch on 21 South F Street must be the earliest, before it was renovated with grills, screens, and signage of the eponymous restaurants.

Now known as “Nanay Ruby,” her talents proved capable of cooking much more than chicken, as the favorites among her fare include the famous Max’s Restaurant Sinigang, the Kare Kare, Pancit Canton and Lumpiang Ubod to name a few.

Today, it’s called “The House That Fried Chicken Built”.

Max's Restaurant Feast

Max’s Restaurant Feast

This year, more specifically this October, Max’s Restaurant is celebrating 70 years of delightful restaurant service that has managed to grow from a simple home cooking cafe to a successful international restaurant chain that went beyond the shores of the Philippines.

A 70 year career in the competitive food industry is certainly something noteworthy and a definite cause for celebration. A milestone event that the restaurant hopes to share with its long time customers and friends.

Max's Restaurant Owners

Max’s Restaurant Execom: Jim T. Fuentebella – Max’s Group Inc – Director and Chief Marketing Officer, Cristina TrotaGarcia – Max’s Group Inc – Director, Robert F. Trota – Max’s Group Inc – President & CEO (Seated), Bill Rodgers – Max’s Group, Inc. – Director for International, Carolyn Trota – Salud – Max’s Group Inc – Director / Max’s Restaurant – President & CEO, Sharon T. Fuentebella – Max’s Group Inc – Chairperson (Seated), Dave T. Fuentebella – Max’s Group Inc – Director & Chief Finance Officer

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Do you have your own Max’s Restaurant stories with your family from the past 70 years? Or perhaps a special dining experience with Max’s Chicken? Share with us your thoughts and feedback about Max’s and their 70th Anniversary / Birthday! <3

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ JonelUy.com

Tina Quines, on the other hand, is a contributing writer.

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