Our family has been eating at Max’s Restaurant since I can remember. They were gatherings that went beyond just a decent meal, they were family bonding moments shared over good food, conversations, and laughters that were cherished through the years.
Similarly for the rest of the country, Max’s Restaurant and its famous Max’s Fried Chicken has been cherished for 70 years now.
Part of the Filipino pride, Max’s Chicken is nowhere near ordinary. Max’s fried chicken is a dish made through a recipe that has passed through careful hands across generations beyond the secret seasonings and undiscovered cooking techniques.
“Our goal is to ensure we replicate this Sarap-to-the-Bones chicken experience in each restaurant,” Director and Chief Marketing Officer of Max’s Group Inc., Jim Fuentebella shares.
Max’s Restaurant History
Typical of the Filipino hospitality, the restaurant’s founder Maximo Gimenez frequently welcomed American soldiers into his home for hearty meals in 1945, after World War II. The soldiers enjoyed themselves so much and so often that they began to insist on paying, and eventually convinced Maximo to open a cafe.
His niece Ruby was the secret ingredient to the cafe’s success, as it was her recipes that were used in cooking the fare that later became famous. And needless to say, it was the chicken that became a favorite among the GIs, despite how different it was from the fried chicken they were accustomed to eating in the United States. What Ruby had to offer was clearly something genuine.
Now known as “Nanay Ruby,” her talents proved capable of cooking much more than chicken, as the favorites among her fare include the famous Max’s Restaurant Sinigang, the Kare Kare, Pancit Canton and Lumpiang Ubod to name a few.
Today, it’s called “The House That Fried Chicken Built”.
This year, more specifically this October, Max’s Restaurant is celebrating 70 years of delightful restaurant service that has managed to grow from a simple home cooking cafe to a successful international restaurant chain that went beyond the shores of the Philippines.
A 70 year career in the competitive food industry is certainly something noteworthy and a definite cause for celebration. A milestone event that the restaurant hopes to share with its long time customers and friends.