Don’t be surprised when you visit the newly reopened Yoshinoya branch in SM Megamall. It opened a little more than a week ago as the 4th branch in the Philippines to have its interiors remodeled seemingly catering to the younger market segment.
Best known for its Japanese Gyudon Beef Bowl, Yoshinoya went away from the traditional Japanese feel of wood and classic bowls into a more hip orange-themed look.
The upgraded design highlighted the “bull horn” logo shaped as “Y” and invented by Yoshinoya’s Mizuho Matsuda way back since 1899. Did you know that the surrounding rope around the horn represents “Yokozuna” referring to the ranking winner in a Japanese wrestling match? Moreover, the rope is made with 27 rice grains while the whole logo means “best beef bowls.”
Launches and openings, specially for a restaurant, is of course not complete with out served food. So here are some of the Yoshinoya specialties we got to try on their opening day:
As good as the food we had, on the other hand, I missed the more conservative premium Japanese ambiance, but that may be just me.