Yoshinoya SM Megamall Reopens, Targets Younger Market

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Yoshinoya SM Megamall Reopens, Targets Younger Market

Don’t be surprised when you visit the newly reopened Yoshinoya branch in SM Megamall. It opened a little more than a week ago as the 4th branch in the Philippines to have its interiors remodeled seemingly catering to the younger market segment.

Yoshinoya SM Megamall Reopens

Yoshinoya SM Megamall Reopens

Best known for its Japanese Gyudon Beef Bowl, Yoshinoya went away from the traditional Japanese feel of wood and classic bowls into a more hip orange-themed look.

The upgraded design highlighted the “bull horn” logo shaped as “Y” and invented by Yoshinoya’s Mizuho Matsuda way back since 1899. Did you know that the surrounding rope around the horn represents “Yokozuna” referring to the ranking winner in a Japanese wrestling match? Moreover, the rope is made with 27 rice grains while the whole logo means “best beef bowls.

Launches and openings, specially for a restaurant, is of course not complete with out served food. So here are some of the Yoshinoya specialties we got to try on their opening day:

 

Beef Gyudon Rice with Vegetables + Red Iced Tea

Beef Gyudon Rice with Vegetables + Red Iced Tea

Guest Celebrity Ricardo Zepeda graces the Yoshinoya Megamall Opening

Guest Celebrity Ricardo Zepeda graces the Yoshinoya Megamall Opening

Yoshinoya Orange Wall of Bowls

Yoshinoya Orange Wall of Bowls

Yoshinoya Maki-Siomai-dessert sampler platter

Yoshinoya Maki-Siomai-dessert sampler platter 

As good as the food we had, on the other hand, I missed the more conservative premium Japanese ambiance, but that may be just me.

Freshly-cooked Tempura with sauce

Freshly-cooked Tempura with sauce

Yoshinoya Megamall had its look since way back in 2003 when it first opened. I guess it was time for a change. And with it, the evolution to adapt to the new market must be what the people behind Yoshinoya have in mind.

As long as the food quality does not change, I know we will continue to love the delicious recipe of  beef and rice Gyudon we have grown up with in Yoshinoya SM Megamall. By October, Yoshinoya Delivery will have the number 288-2888! They have branches in Robinsons Galleria, SM Mall of Asia, SM North Edsa, SM Manila, and Glorietta 1.

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ JonelUy.com

Tina Quines, on the other hand, is a contributing writer.

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