Starbucks (Asia) recently realized through a study, that Asians prefer to experience their teas, when otherwise hot, with an icy-smooth texture.
“Our research shows that consumers in Asia continue to gravitate towards beverages with textural and visual appeal, which has led to a growing interest in frozen products,” shares Davina Patel, global food and drink analyst at Mintel, a global market intelligence agency which follows food and beverage trends in Asia.
So to address this demand, coinciding with Starbucks’ launch anniversary of Starbucks Teavana in 2016, Starbucks just announced earlier today, the introduction of a whole new way to experience tea with the Starbucks Teavana Frozen Teas.
Starbucks Teavana Frozen Teas
Starbucks Teavana Frozen Teas
These refreshing, icy-smooth handcrafted beverages combine Teavana teas and botanical blends with premium ingredients like Kyoho grapes and pomegranate pearls
The new Frozen Teas have been developed exclusively for customers across Asia, delivering a sophisticated and modern tea experience. Starbucks is committed to investing in Teavana in the region as it remains a strong growth driver for the brand.
“Moreover, consumers are increasingly exploring the world of tea through flavor and variety, with preference shifting towards botanical teas such as herbs, fruits and spices,†adds Patel
Frozen Tea Variants
They are available in two variants – the Teavana Frozen Chamomile Tea With Kyoho Grape and Aloe and the Teavana Frozen Hibiscus Tea.
The former is Starbucks’ signature Chamomile Tea is added with whole Kyoho grapes to deliver a visual and textural distinction. It is mixed with honey white grape puree and bits of aloe for additional texture.
As a new beverage, it provides a cool, sweet and refreshing flavor to your chamomile tea.
On a side trivia, the Kyoho “Giant mountain grapes†from Japan, are skinned, pitted and left whole to maintain their texture.
The second one is a union of Hibiscus, tropical papaya and mango, and hints of cinnamon and lemongrass with the  signature Hibiscus tea. The pomegranate pearls complement the tea with the lightly sweet and tart flavor of real pomegranate juice.
Both Teavana Frozen Teas are also available Iced Shaken.
As a special treat, Starbucks Card customers can enjoy these new beverages ahead of its public launch. Customers will just need to pay the full amount of the beverage using their Starbucks Card from September 9–11.
“…Drawing our inspiration from a love of tea in Asia and from popular new flavors…Starbucks [presents] a unique Frozen Tea platform to satisfy the growing sophistication of consumer preference.†said Keith Cole, head of marketing for Starbucks Philippines.
Starbucks Teavana
Know more about the new Starbucks Teavana Frozen Teas and promos on their website www.starbucks.ph or on social media  – Facebook and Instagram – as @StarbucksPH.
