Jollibee’s Maaga ang Pasko now on its 20th Year

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Jollibee’s Maaga ang Pasko now on its 20th Year

Christmas is just around the corner! The Jollibee Maaga ang Pasko toy and book drive is back with the theme “ang pinakamaaga, pinakamahaba at pinakamalaking Pasko“.

Aga Muhlach

Aga Muhlach

To bring this concept to life as they celebrate its 20th year, celebrities shared in their time and talents to highlight the campaign.

Jolly Toy Scout and celebrity Aga Muhlach led the campaign, joined in by pop-star Sarah Geronimo, Nadine Lustre, Zoren and Carmina Villaroel-Legaspi and family, as well as Gary Valenciano.

They organised pop-up carols around the Metro and launches in Jollibee stores in Manila, Pampanga and Laguna to solicit toy and book donations.

Hundreds of kids were also treated to early Christmas presents when the Maaga gift-giving caravan visited schools like the Dela Paz elementary school in Pasig and orphanages like the Nayon ng Kabataan in Mandaluyong and the Reception and Study Center for Children in Quezon City.

Nadine Lustre

Nadine Lustre

The special MTV of the re-arranged Maaga ang Pasko jingle featuring 20 celebrities may be viewed in Jollibee’s official YouTube channel here:

Sarah Geronimo

Sarah Geronimo

The Maaga ang Pasko jingle was written and composed by Trina Belamide in 2005.

The latest version, which carries a more upbeat arrangement, was performed by Jollibee brand ambassadors Sarah Geronimo, Nadine Lustre and The Voice Kids top four finalists and Jollibee Kids Club endorsers Lyca Garainod, Darren Espanto, Juan Karlos Labajo and Darlene Vibares.

The 20th Maaga ang Pasko campaign is also made possible with the support of online donation partners Toy Kingdom, Goodwill Bookstore and Blink, and clean-up partner Breeze.

Drop by any Jollibee store nationwide or visit jollibee.com.ph/MaagaAngPasko to donate.

Gary Valenciano

Gary Valenciano

TinTIn BErsola

TinTIn BErsola

Make more Filipino kids happy this Christmas by donating toys and books to the Jollibee Maaga ang Pasko!

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ JonelUy.com Tina Quines, on the other hand, is a contributing writer.

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