Nespresso Unveils Recycling Program in PH

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Nespresso Unveils Recycling Program in PH

Being environmentally responsible these days goes beyond just separating plastics form papers and biodegradables from those which aren’t. It’s should be more than just a one-time thing during clean-up drives, we should make it part of our lifestyle.

And a major part of our lifestyle are the food we consume. Yes, we can be environmentally responsible with the food we eat as well.

Environmentally Responsible Coffee Choices

Nespresso recently launched its capsule recycling program in the Philippines.

Nespresso Philippines

WWF Philippines National Ambassador and Sustainability Advocate Marc Nelson (left)
and Managing Director of Novateur Coffee Concepts Patrick Pesengco (right)

It’s specialty coffee—conceivably the best cup of coffee money can buy—that’s easy to make, convenient, consistent, and seeks to create a positive impact in the society and the environment by empowering its users and club members to assume responsibility as change agents by recycling used capsules.

Nespresso’s commitment to sustainability goes beyond training and supporting coffee farmers to
produce high quality coffee in an economic, social, and environmentally-sustainable manner. It has also at the onset, carefully considered proper management of its aluminum packaging, prompting it to launch its capsule recycling program in Switzerland in 1991, just a few years after it launched.

Today, with more than 100,000 collection points across dozens of countries, the company has the capacity to recycle more than 92% of used capsules and, by 2020, aims to offer convenient recycling solutions to all its users.

Nespresso Aluminum Capsules

Nespresso Aluminum Capsules

Nespresso Recycling Bin

JOnel Uy of NomNom Club beside the Nespresso Recycling Bin Station. It is used capsules will be placed inside the recycling
bag and drop in the bin. Used capsules are collected from the different collection points, then they are processed to separate the aluminum from the coffee grounds.

Nespresso recycled capsules have been used to make Victorinox Swiss Army knives, Caran d’Ache pens, and even new capsules. In Singapore, it partnered with the Food Bank Singapore where coffee grounds are reused as compost to grow vegetables that are redistributed to beneficiary organizations.

This year, Nespresso Philippines launched its local recycling program in partnership with organizations that share the same passion for sustainability.

So how does it work?

A portion of used capsules collected from Nespresso users are upcycled into decorative items by artisans at the Negrense Volunteers for Change (NVC) Foundation. The proceeds of the sold artworks provide livelihood for the local artisans, as well as funding for the organization’s social and livelihood programs.

Nespresso Recycling Program

Nespresso Recycling Program Launch

Nespresso

Nespresso has partnered with Victorinox, makers of the original Swiss Army Knife, to recycle used Nespresso capsules into this Limited Edition pocket knife—a smart manifestation of the 2 brands’ vision and commitment to sustainability through recycling.

Shredded aluminum capsules, on the other hand, are sent to a smelter, which transforms them into recycled aluminum, ready to be used for the manufacture of new products.

In recent years, the concern about sustainability has grown stronger among Filipino coffee lovers,” said Patrick Pesengco, Novateur Coffee Concepts, Inc. Managing Director. “We are launching this program to enable our customers to be responsible consumers. But most important, we want them to know that they, too, have a crucial role to play in this effort.

As coffee grounds are great fertilizers that help improve drainage, water retention, and aeration in the soil, used Nespresso coffee grounds are sent to organic farm partners like Nutriganics Farm and Saret Organic Farmville, for use as natural compost.

Nespresso Store

Nespresso Store @ Rockwell

Nespresso Rockwell

Inside the Nespresso Rockwell Store

Aluminum has been found to be the single best material to protect the coffee from light, air, and humidity, keeping it fresh and preserving its flavors and aromas. It has the additional benefit of being infinitely recyclable, helping reduce its environmental footprint. But to benefit from this feature, there has to be a recycling process in place. For it to be effective, consumer participation is essential. By simply bringing used capsules to available collection points in Metro Manila, consumers and patrons are
already making a conscious effort to be more responsible stewards of the environment.

You can bring your used aluminum capsules at the following collection points: Nespresso Boutique at the Power Plant Mall, Rockwell, Nespresso Pop Up Stores at The Podium, Greenbelt (until June 2019), and One Bonifacio, BGC (starting July 2019); Rustan’s Department Stores (Makati, Shangrila, Alabang). Home pick up is available for orders made via www.nespresso.ph, while direct collection is available for business-to- business accounts.

Know more about the Nespresso Recycling Program on their website www.nespresso.ph, or call the customer service hotline at (02) 477 7870.

Watch this video clip about Nespresso’s Recycling Program:

Nespresso Philippines Team

Nespresso Philippines Team w/ WWF-Philippines Ambassador Marc Nelson

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Let’s all choose to be involved and engaged in recycling because taking responsibility for the environment is in our best interest- ours and the next generation’s.

 

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. He is also an IT Instructor at Grace Christian College. Know more @ JonelUy.com

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