SM Street Food Festival 2017 Launch A Success!

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SM Street Food Festival 2017 Launch A Success!

Days beforehand, the comeback news of SM Hypermarket‘s annual  Street Food Festival was all over the internet and social media networks including Facebook and Instagram. And on the day itself, were you able to catch the “Umagang Kay Ganda” morning show feature on ABS-CBN network?

Aside from the media mileage, the SM Street Food Festival 2017 was bound for success with Filipinos’ penchant for adventure when it comes to streetfood! Be it isaw, calamares, bbq, betamax, adidas, or plain casual hotdogs, Pinoys will dig it. Add to that some fishballs, dirty ice cream, burgers, banana cue, goto, tokwa’t baboy, kwek-kwek, and your version of silogs and the crowd will surely be there.

This is what SM Hypermarket had in mind in their successful hosting of the annual SM Street Food Festival! And this year, it’s back with more yummy treats and food stalls, even more amazing discounts, must-have promo packs, irresistible prizes and spectacular celebrity guests.


Streetfood Spread on Sticks!

Unilever Booth

Unilever Booth

Nesle Maggi

NesleMaggi Booth

San Miguel Purefoods

San Miguel Purefoods Booth @ SMSFF2017

Magnolia Chicken

Magnolia Chicken Booth

SM Mall of Asia

SM Mall of Asia @ Music Hall

Highlights of SM Street Food Festival 2017

SM Hypermarket brought together the country’s top brands like Unilever, Nestle, San Miguel, CDO, Alaska, Century, Del Monte, Bounty Fresh, Farm Fresh, P&G, Delimondo, Monde, Selecta Ice Cream , Federated, Arcy, Madison, Sysu, Sunnywood, Sanicare, and Lamoiyan  to bring out the flavors every street food lover is craving for at SM Mall of Asia Music Hall last August 23, 2017!

Certified delicious food places including SM Eats, along with event partners occupied over 50 stalls serving local favorites. There were also cooking demos from renowned chefs, fun games with exciting prizes, guest performances, and celebrity appearances including new trending male star Empoy of .Kita Kita movie.

Here are some photo highlights of the SM Hypermarket Street Food Festival:


KIta Kita, ISAW You! 🙂




CDO Booth

Bounty Fresh

Bounty Fresh Booth


Alaska Booth

Cooking Demos

COOKING DEMO by Alaska and more!

SM Street Food Festival Roadshows

More SM Street Food Festival is about to happen through its appetizing road shows on the following dates and venues:

  • SM City Clark – September 1-3
  • SM Center Muntinlupa – September 15-17
  • SM City Fairview – October 6-8
  • SM Mall of Asia – October 20 (Grand Finale)
Kakanin Streetfood

Variation of Kakanins and Bibingka!


Century Booth – Century Tuna and 555 Merchandise

Clara Ole

Clara Ole Booth

Del Monte

Del Monte Booth


Delimondo Booth

SM Mall of Asia

Stage Performances, Contests, and Giveaways

Street Food

Street Food Booths

Promo Packs

Don’t forget to catch great deals as well through sponsor Promo Packs where consumers can buy in all SM Hypermarket stores or during the road shows which can enable them to avail freebies like mugs, shirts and umbrellas after completing the SM Street Food Fest Passport Stamps like some of you did during the launch:

  • Nestle– Php 36.50 savings with 3 250ml All-Purpose Cream with free 200g SM Bonus graham crackers
  • Maggi– Php 24 savings when you buy their bundle with 2pcs Maggi Magic Sarap, 300ml Maggi Soy Sauce, and 1 liter SM Bonus vinegar
  • CDO – Big savings with 2 pcs. regular or cheese Ulam Burger patties, Funtastyk Young Pork Tocino, and Skinless Longanisa.
  • Alaska – Buy 1 Take 1 when you buy 6 sachets of Alaska Sweetened Condensed Milk and save Php 30
SM Street Food Festival 2017

SM Street Food Festival 2017

Farm Fresh

Farm Fresh Booth

Mama Sita's

Mama Sita’s Booth




Kopiko Booth


SPAM Booth

Unilever SM Streetfood Fest

Unilever Booth

Tender Juicy Hotdog

Tender Juicy Hotdog Booth

Maggi Promo Packs

Maggi Promo Packs

Joy Dishwashing Liquid

At the END of all the EATING…….Joy Dishwashing Liquid! 🙂

So satisfy your hunger and be in the loop about the newest foodie finds with NomNom Club by subscribing to our blog through email and liking the NomNomClub Facebook Page. Follow our Twitter and Instagram accounts too!

Congratulations to SM Hypermarket and SM Markets on the success of the 2017 Street Food Festival launch last August 23, 2017 at SM Mall of Asia! Surely, the road shows and the grand finale on October 20, 2017 will be even more successful!

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Jonel Uy is the EIC of and Managing Director of, a social media marketing agency. He is also an IT Instructor at Grace Christian College. Know more @

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