Locally Fruit Truck: Celebrating Culture & Flavors!

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Locally Fruit Truck: Celebrating Culture & Flavors!

Food trucks started to become visibly significant in the mainstream Philippine food scene in the year 2013. And since then, they’ve captured the hearts of foodies specially gathering the night crowd starting from sun down upto past midnight.

And the food truck business has evolved so much since then. And quite recently, another level of evolution came into “fruition” – Locally‘s Fruit Truck!

Locally Fruit Truck

As a backgrounder, Locally is a relatively new brand from Nutriasia that is known to be the first quirky Filipino juice line that uses homegrown fruits that suit the unique and fun characters of Filipinos.

The Locally Fruit Truck premiered in rolling out last night at the Bonifacio Global City to bring its thirst-quenching, sweet-sour goodness on the road. The launch jump-started a fun and free-spirited weekend catering to millennials and millennials-at-heart — with good food, refreshing drinks, and great company on the Fruit Truck’s launch at the 2017 BGC Passionfest.

Locally Blended Fruit Drinks

Locally Blended Fruit Drinks

The festivities started at 6 p.m., coinciding with BGC’s annual celebration of local arts and culture and everything Filipino. And what’s more Filipino than indigenous local fruits grown in Philippine soil, farmed by Filipino hands, and squeezed into fun and unique Filipino flavors?

Locally flavors includes:

  • Tamarind My Bell (tamarind)
  • Pomelong & Lasting Love (pomelo)
  • Save the Best for SinigueLAST (siniguelas)
  • Calamansi’z the Day (calamansi)
  • Guyabano-body But You (guyabano)
  • You’ve Dalandan It Again (dalandan)
  • Mangosteenie Miney Mo (mangosteen)



BGC Passionfest

Passionfest attendees and art and music enthusiasts were treated to a quirky treat as the Locally Fruit Truck dispensed some real fruity goodness with its juice drinks, all for FREE!

Moreover, mixologist Kalel Demetrio aka Liquid Maestro served exclusive and exciting Locally concoctions, while as hip-hop artist and R&B singer-songwriter Quest, together with rising singer-guitarist Keiko Necesario, entertained attendees with an evening of fine OPM.

Liquido Maestro

Liquido Maestro

The Locally Fruit Truck served free local juices made from homegrown fruits from different regions, exclusive Pinoy mixes co-created with expert liquid chef Liquido Maestro, and other fun Pinoy treats.

“The Locally Fruit Truck is our modern take on the ice cream truck—which makes us jump for joy when you see it on the road or hear its bells and music play. We want Filipinos to feel that way—but at the same time celebrating our local fruits and juices, and basically just celebrating being a Pinoy,” said Gretchen King, group product manager-specialty F&B at NutriAsia.

More About Locally Juice Drinks



Local fruits squeezed to produce Locally Blended Juice Drinks are sourced from different parts of the country, namely: tamarind from Batangas, Pangasinan, and Bulacan; calamansi from Isabela, Tarlac, and Nueva Ecija; dalandan from Laguna and Mindoro; guyabano from Cebu and Misamis Occidental; pomelo from Davao; and siniguelas from the Negros provinces.

King reminds everyone to watch out for the Locally Fruit Truck’s upcoming stops in the metro and keep an eye for the special treats and other surprises that Locally is prepping for them.

The Locally Fruit Truck will go around Metro Manila’s top food parks, resto hubs, malls, and transport terminals. For updates and inquiries, visit the official Locally Facebook and Instagram pages at www.facebook.com/LocallyPH and www.instagram.com/locally_ph or email locallyph@gmail.com.

Indeed, Locally has caught everyone’s attention not only due to its bright-colored and creative packaging but more so because of its fun indigenous flavors.

Locally Fruit Drinks

Locally Fruit Drinks

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Locally Juice drinks and other products are available in 7-Eleven stores, PureGold, Robinsons, Rustan’s, and WalterMart supermarkets nationwide.

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ JonelUy.com Tina Quines, on the other hand, is a contributing writer.

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