Boulangerie22 Opens 14th Branch at SM North EDSA Mall

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Boulangerie22 Opens 14th Branch at SM North EDSA Mall

With the Filipino’s natural love for almost all kinds of bread, Boulangerie22 easily found it’s way into the Filipinos hearts after opening their first store about 2 years ago.

B22 for short, Boulangerie 22 is known for their artisan breads and pastries with a passion for bringing experience through serving cross-cultural baked goods and breads in its stores.

And earlier today, as part of their expansion, Boulangerie22 just had their grand opening of their 14th branch at the SM North Edsa Mall!

Boulangerie 22

Jonel of NomNom Club @ Boulangerie 22

They celebrated the grand launch with their hit Php 22 promo, or also known as the B22 Challenge! Hundreds of people, maybe more than a thousand, lined-up at the 3rd floor of SM Main Mall where the famous bakery is located!

Some of the crowd favorites in the store are the Holy Blue Cheesus, Hungarian Sausage Mozzarella Bread, Hungarian Sausage, and Holy Hot Cheesus. But for NomNom Club, our favorite remains to be the Japanese Custard Cream Cheese! 🙂

B22 Challenge

So what is the B22 Challenge? For the unfamiliar, it is part of tradition where the first 122 customers get the chance to join the B22 Challenge – a 22-sec bread shopping experience where one can stock up all the breads in a bag and pay only P22!👍

Amazing isn’t it! Their cakes were also at 50% Off for those who prefer to buy their way to Boulangerie‘s creamy goodness. The crowd enjoyed the thrill and went home very happy!

More photos and videos to be added to this blog in the next few days!

Moving forward, B22 has ventured out into a cafe as they expand and bring the brand closer to consumers from around the metro. Implementing exceptional baking disciplines, they aim to continually develop new products infused with traditional and non-traditional techniques. They bring forth sumptuous breads and pastries based on origin, and is the first of its kind here in the Philippines.

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Congratulations to Boulangerie22 on these new developments and wishing your business more success!

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Jonel Uy is the EIC of and Managing Director of, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ Tina Quines, on the other hand, is a contributing writer.

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