Your Island Favorites @ Robinsons Supermarket

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Your Island Favorites @ Robinsons Supermarket

Whenever I visit foreigner friends outside of the country, I make sure to bring some Philippine ‘pasalubongs‘ (small gifts) symbolic of our country. These are either iconic Pinoy snacks such as Philippine dried mangoes, cornick, and other regional and locally made products that we can be proud of as Filipinos.

It’s a comfort to know that we can have the convenience of buying our favorite “Island Favorites” in Robinsons Supermarket which was launched this morning at Robinsons Ermita in line with the DTI-led OTOP program.

In collaboration with the Department of Trade and Industry’s (DTI) One Town, One Product Program (OTOP), Robinsons Supermarket relaunches its Island Favorites section in select stores featuring a variety of locally made products in the said section.

One Town, One Product Program (OTOP)

OTOP-Philippines is a priority program of the government to promote entrepreneurship and create jobs by promoting patronage of products using indigenous raw materials and local skills and talents. And Robinsons Supermarket is the first retailer to launch the project by reintroducing the Island Favorites section to support the program.

Robinsons Supermarket Island Favorites

Stacked in the Island Favorites shelves are delicacies such as Ilocos Fish Crackers, Cebu Dried Mango Chips, Memer Durian Candies, Peanut Kisses, El Tesoro de Cebu Turrones de Mani, Pampanga Chicharon, and Bundy Wine, to name a few.

Robinsons Supermarket Island Favorites

Robinsons Supermarket Island Favorites

Its mission is to highlight products from different regions that have competitive advantages, in the hopes of improving local products’ quality and marketing.

As a Filipino retailer, we feel it is our responsibility to highlight the best of the Philippines’ products. Through the Island Favorites section, our consumers can be assured of the wide variety of pasalubong choices at competitive prices and of excellent quality – the same standards of DTI’s OTOP program,” said Robinsons Retail Holdings Inc. President and COO Robina Gokongwei-Pe.

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This is a good complement to the Robinsons Wellness campaign launched last week as Robinsons Supermarket supports locally-made products as well. Love local and head on to the Robinsons Supermarket Island Favorites section! 🙂

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. He is also an IT Instructor at Grace Christian College. Know more @ JonelUy.com

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