Smart Grocery Shopping with Robinsons Supermarket

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Smart Grocery Shopping with Robinsons Supermarket
Fruits from Dizon Farms

Fruits from Dizon Farms

The Philippines has seen a tremendous increase in being health conscious in the past decade. From simple diet habits to flourishing running events, we can truly say that the Filipino is more health-conscious nowadays.

In line with this trend, Robinsons Supermarket is celebrating family healthy living through the Wellness Festival and a number of activities within their supermarket.

Shop Smart Tags

Grocery tags are not just for indicating prices these days. Robinsons Supermarket has recently announced in an event that they now employ “Shop Smart” tag labels that color codes items based on health benefits, nutritional content, and price discounts. The white price tags white are for regular grocery items. The green tags symbolize healthy food items or products. The yellow tags are for promotional purposes. and finally, the orange tag is for Robinsons Supermarket “SuperSaver” items.

Green Tags

Green Tags means Healthy Products verified by the DTI-FNRI

Moreover, they promote health and wellness by partnering with the Department of Science and Technology’s Food and Nutrition Research Institute (DOST-FNRI), to provide up-to-date information on food and its nutrient contributions.

That’s smart grocery shopping for you!

I <3 Wellness Festival

Robinsons Supermarket held a series of three-day Wellness Festival at Robinsons Magnolia over the weekend to encourage Filipino families to eat healthy and make more educated nutritional decisions.

Dove Wellness Booth

Dove Wellness Booth

Healthy Fruits & Salads

Healthy Fruits & Salads


Ways to Wellness with Unilever & Lipton

On its 7th year, the Wellness Festival showcases more fun and engaging booths that will enable people to try out healthier options and practices. This includes Unilever’s Dove consultation booth, and Nestle’s general wellness booth that includes fat analysis check, BMI check, and nutrition counseling, to name a few. “We wanted to shift the paradigm of grocery shopping, so we decided to place all our efforts behind helping consumers get the adequate attention, support and education they need to make meaningful and long-lasting improvements to their health through smart purchases,” said Jody Gadia, Robinsons Supermarket general manager.

Cheska Kramer

Cheska Garcia-Kramer and Family

There will be another Wellness Festival at Robinsons Ermita this coming July 18 July 20 and at Robinsons Imus from July 25July 27. Start living a healthy lifestyle!

Team Kramer for Robinsons Supermarket

Cheska Kramer and family surprised the crowd at the latter part of the event in Robinsons Magnolia. They graced the event and pledged full support for the ‘Wellness Campaign’ being a family who are health-conscious as well. Cheska Garcia-Kramer also shared how she instills healthy eating habits to her children and the household in general.

Team Kramer

Team Kramer

Robinsons Supermarket Grocery Cart

Robinsons Supermarket Grocery Cart

Know more about the Robinsons Supermarket Wellness Festival through its official website at and Facebook page RobinsonsSupermarketOfficial. As a family-centric society, let us do this with our family members. A family’s healthier life starts from well-aware and educated purchases! #I Heart Wellness

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Jonel Uy is the EIC of and Managing Director of, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ Tina Quines, on the other hand, is a contributing writer.

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