Coco Martin “Juan Dela Cruz” Back @ Home with Max’s Restaurant.

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Coco Martin “Juan Dela Cruz” Back @ Home with Max’s Restaurant.

He’s back home. Coco Martin, although busy taping for his latest and upcoming teleserye at ABS-CBN called “Juan Dela Cruz“, found his way back to a family where he was once a part of – Max’s Restaurant.

Max's Restaurant Presscon with "Juan Dela Cruz"

Max’s Restaurant Presscon with “Juan Dela Cruz”

Not known to many, Coco Martin once served Max’s Fried Chicken dishes to customers in one of Max’s Restaurant branches, specifically at SM Fairview, back in 2001.

Even before his big break in showbiz, he has been getting cameo roles and modeling stints. While still making ends meet, it all started when he was offered to audition in ABS-CBN with Johnny Manahan through a talent-scout whom he met at Max’s Restaurant. 12 years after, he now serves as the celebrity endorser of the well-loved brand – Max’s Restaurant.

Philippine Celebrity Coco Martin

Philippine Celebrity Coco Martin

Since late last year, you would have seen several ‘Coco Martin‘ standees in all Max’s Restaurant branches.

Coco accepting Max's memorabillas

Coco accepting Max’s memorabillas

In a recent press con, it was asked what happens to Piolo Pascual then? After 7 years of being Max’s main celebrity endorser, Piolo remains to be part of the Max’s family. As a Max’s officer mentioned, their endorsers don’t just come and go after a contract, they just “grow their family.” Celebrating their 70th year in two years, who knows, a reunion among Max’s celebrity endorsers might even be possible.

Start of Something New

This is only the start. You might have seen his introductory Max’s TV commercial back in November 2012. This will be followed by a series, the first of which will come out by the end of February or early March of this year. The series focuses on Coco’s relationship with the brand slowly unfolding the ‘connection.’

Pag dumating ang pinaka-love mo, ang sarap!“, exclaims Coco Martin.

Max's Chicken - Coco Martin Ad

Max’s Chicken – Coco Martin Ad

But more than the ‘yummy‘ smile girls giggle over, you would see through Coco’s words and actions. You can see his sincerity and support for the brand that he knows very well by heart and you will feel his humble spirit in joining back a family he once was with  that is Max’s.

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ JonelUy.com Tina Quines, on the other hand, is a contributing writer.

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